At Toyland Toyshop we take your privacy very seriously and we ask that you read this privacy notice carefully as it contains important information on:
The personal information we collect about you;
What we do with your information; and
Who your information might be shared with.
This privacy notice explains how we use your personal data in order to improve our services to you, and what choices you have about how we use that data. This privacy notice has been written to comply with the new privacy laws, known as the ‘GDPR’ (General Data Protection Regulation).
The information we collect:
Toyland Toyshop may gather certain information about you when you register with us, purchase products or sign up to our catalogue/email newsletters, when you contact us, send us feedback, post material to our websites or social media channels, complete customer surveys or take part in promotions or competitions run by us. This information will not be sold to any third parties, or marketing companies.
We will not sell any of your personal information to third parties, nor will we transfer your personal data outside of the European Union without your prior consent.
Information that we gather about you may include (without limitation) your name, contact details, date of birth, payment details, and buying history on our site.
We will retain your personal data in accordance with your instructions and as required by applicable law. We may also retain certain information in order to conduct audits, comply with our legal obligations (and to demonstrate compliance) and to resolve disputes. However, we will not retain your personal data for longer than reasonably necessary.
When you use our websites we may gather information about you through Internet access logs, cookies and other technical means. ‘Cookies’ are text files placed on your computer to collect Internet log information and user behaviour information. These are used to track website usage and monitor website activity and for other data processing reasons set out below.
You will see a cookie notice when you access our websites. Some of the cookies we use are essential for parts of the site to operate and have already been set. You may delete and block all cookies from this site, but parts of the site will not work.
Reasons for processing
We process information about you for the following reasons:
providing services to you;
carrying out customer profiling and analysis of purchasing preferences;
marketing our business
operational reasons, such as recording transactions, training and quality control;
improving our services
providing customer service;
analysing customer feedback;
ensuring business policies are adhered to;
tracking activity on our website and social media channels;
to contact you in the event any products or services you requested are unavailable or to notify you in the event of any changes to an event;
to personalise and improve your experience on our website and social media channels;
to personalise any communications to you;
compliance with legal, regulatory and corporate governance obligations and good practice; and
gathering information as part of investigations by regulatory bodies or in connection with legal proceedings or requests.
When you use our website and social media channels we may also collect certain information about you and your visit to help us to improve your experiences on those platforms. This may include:
your journey through our website and social media channels;
what content you like or share;
which pop up or push messages you saw and responded to;
your IP address; and
your browser type and operating system.